Primacare Pharmacy is an operator with a physical location and epharmacy operations. The pharmacy began strictly as a community pharmacy with a single outlet in Rivers State, Nigeria, but has since added the e-pharmacy operation to leverage technology to broaden the scope of its reach beyond the city of Port Harcourt. The online pharmacy has slowly gained traction since its launch last year and now accounts for a higher share of orders (based on order value) thus validating the use of technology to broaden reach. Primacare Pharmacy uses third-party logistics players to fulfill orders placed through its e-pharmacy.