Geographies Nigeria, India, Kenya, Ghana, Ivory Coast, Malawi, Tanzania, Uganda, Zambia
Core Service Areas Counterfeit Drug Detection, Product Distribution
Founder(s) Bright Simons
mPedigree offers several services
1) Smart labels for authentication, which can be paired with track and trace;
2) Consumer loyalty and engagement campaigns for Unilever, Loreal, Nestle, etc. that embed authentication into the marketing process. In addition, through an app-based platform consumers can learn about the product as the platform pulls information from a broad range of sources, can share tips on the product, and tell others about the experience (including product ratings).
3) Regulatory technology services provide governments data-driven approaches to understand breaches to drive efficiencies in enforcement, and to leverage data in the licensure and re-licensing processes.
Funding & Key Investors
Skoll Foundation, AUCF/DFID, US Department of Defense, Aspen Institute