Copia is an e-commerce platform for middle to low-income customers in rural areas which carries OTC health products. It leverages a strong network of agents within the community of operations to enable customers to place and receive orders. Their solution is tailored for customers who are offline, however, the company also has an e-commerce platform that can be accessed by customers directly to place orders. This online channel is used by third-party customers buying products for their families in rural, peri-urban and dense urban areas. The company covers the majority of rural areas in Kenya.